communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
IBM on the future of advertising
IBM thinks these (mobile advertising, global internet etc) will be the highest spend advertising channels in 2010. Scary huh?
I think it may be a while though with mobile advertising, but I guess with everyone fighting to prove that the phone is man's most priced possession, it makes sense to estimate that it will also be the highest interest channel for ad placement.
download pdf here