when they celebrate millions of users
[this was broadcast in Romania with a different copy referring to the 10 million users they have acquired; please recognize the decency of the marcoms dept who did not ask that the earth be covered in orange even though it may have ruined the idea :)]
Cosmote - 3 mil
Cosmote - 1 mil
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.