Is the question behind the strategy of these three ads for DEL dairy. Since it is a launch I am assuming buzz is the right answer and I think it's probably very smart and very daring to do something like this. [clue for those non-Ro: the main character in here is the owner and main anchor of a tabloid TV station, with huge ratings but absolutely no advertising due to the quality of its programming and its renown; and it is him, for real!]
Practical questions arise: where are they going to air them? Won't people assume that if they are on O they are pretty low quality? What's the target? Are these virals? Will there be an alternative TV campaign for quality TV?
Other than that, Raluca, you are truly wonderfully insane :-) credits
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.