as spotted by Design Conspirators Ben and Kingsley
1. Web 2.0 [okay, this is not a real one but it's done in 2.0 style]
3. The new ugly [ugly nouveau ??]
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.