On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

3/19/2008

BIG IDEA

Two things I have been thinking about lately:
- I have seen no less than 5 briefs asking for a BIG IDEA that the advertiser could buy and use for the coming 3-5 years (implemented by their own agency or by a regional consortium) and I wonder if we are seeing a crisis of marketing or of big corporate advertising
- maybe writing some of the blog posts in Ro and some in English is a solution to my conundrum, that sometimes I write stuff in En and can only link them to Romanian texts. hmmm
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