Two things I have been thinking about lately:
- I have seen no less than 5 briefs asking for a BIG IDEA that the advertiser could buy and use for the coming 3-5 years (implemented by their own agency or by a regional consortium) and I wonder if we are seeing a crisis of marketing or of big corporate advertising
- maybe writing some of the blog posts in Ro and some in English is a solution to my conundrum, that sometimes I write stuff in En and can only link them to Romanian texts. hmmm
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.