communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Citizen marketing

I love it because it will make me redundant. Today, I found that there are people who effectively think that you should ask the customer what your positioning should be. Go world, we're all commmunicators now!

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