communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Internet debacle

I was wondering how long it was going to take for the Internet community in Romania to smell the cash and start jumping at each other's throats. It actually took longer than I had expected before the scab was pulled away and the puss started bubbling to the surface, about a year before someone said the magic word - millions - and everyone realized it was time to get a piece of the action. Before, it was all nice friends and good will and bolgfests and loads of enthusiastic people getting together to enjoy being part of something special. Now it's pretty much all about cartels, who controls traffic monitoring, who has hired their wife or made them an agency, who is organizing what event to promote his/her blog/site, who is getting paid to write crap or spin about who or who is trying to rig who's traffic ranking.

Internet was free a year ago, now it's a cash cow. And, as a cow it creates a lot of methane which is hard to breathe.

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