communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


follow-up on telecom insights

Local telecom Cosmote (challenger, price wars, 3rd place) has just announced unique 10 cents/min pricing in all mobile networks available to prepaid users. Details here in Ro.
The catch is that you have to have one extra-option activated which means that the money they lose from interconnection they will make up from the extra options. I think it's a fair deal especially since what it does it it virtually eliminates secondary or tertiary SIMs and makes Cosmote the sole carrier for young adults (the regular users of prepaid)
I wonder how the big two [Vodafone and Orange] are going to respond to this?

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