communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Free or paid?

I found a bunch of threads on twitter among Romanian entrepreneurs who discuss the potential impossibility to make money out of services like twitter or youtube. This made me think of this cool video showcasing Chris Anderson's upcoming book. It discusses the way we should and can deal with situations in which something we produce becomes so easy to disseminate that it's value literally drops to zero...

watch it here

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