MediaPro has bought the local MTV franchise from some people who were running it down with bad programming and silly DJs. The result? Even sillier DJs and the home shopping channel has been transplanted onto MTV.
This was on Sunday morning at 10:30...
I am questioning the idea of franchise more and more. Maybe careful screening should be done of those who want to buy franchises (in Romania at least the following were almost destroyed by local investors with no nose for brand value: Mango, Sephora, Esprit, Burger King)
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.