interim observation: silly things that can happen to you in a conference
1. everyone sees the silly wallpaper featuring you and your sweetheart on vacation
2. everyone hears your silly ringtone made especially for that special someone
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.