communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Webstock live 6

Bobby, not surprisingly, talks about communities and how blogs can drive communities. He's been doing an experiment with his website recently and presents the findings (this explains the 67 slides) :-)

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