I like almost everything Cap does (they're a local creative shop) and I am friends with some of them. This is just to set the record straight about what follows.
I have recently found that they seem to be the uncanny repeat victims of the local Broadcasting Board commission which has been shutting out commercial after commercial of their work. It started with Unirea (featured below) under the ridiculous claim that it fostered bad labor practices. And now, it seems that their latest Delaco is also under fire. The arguments of the commission are that the commercial sells to kids BECAUSE IT FEATURES KIDS, among others, and it is doing damage by featuring a man that yells at said skids.
Naturally it makes me wonder just how stupid these people can be. What they mean to say is that anytime a commercial features a child it automatically sells to kids? heck, then let's shut down Dero, Lenor, all chocolates. Second, it damages kids because there's a yelling man... hmmm, I seem to recall a commercial which featured a dad zipping up his kid in a mortuary bag, one starring a man dressed as Death, one with people with no limbs... I assume they do not do any damage because kids can tell the difference between a metaphor and real life.
My point? I don't think I have a specific one (as I usually do not) but I think that people who rule over a field as complicated as modern advertising in times of clutter and saturation marketing should not be complete morons.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.