Workshop, new media vs old media. Main idea: newspapers will live. Websites keep reinventing themselves and this makes them more attractive.
"google journalism" - a term touched upon several times, refers probably to people posting crap to get indexed. According to a previous speaker, actually links and word of blog are not directly connected to number of posts.
Kapra questions the growth of offline media - based on coupons and awards not on relevant content. Raises the subject of "creating meaning" - quite questionable in itself, if you ask me, since there's plenty of blogs not really creating meaning.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.