communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Driving back home tonight I realized that downtown Bucharest is invaded by neon signs of completely irrelevant brands. To me, buying a neon sign, downtown is your way of saying "yeah, I earned the right to be here, baby". But downtown Bucharest sports HUGE neon signs of the following (for you non Ro readers these are complete no-names): CLAL, PROCTOLINE, SANYO, EUROMALL, BDO CONTI...
what the hell?