Just wrote this and I stumble upon the below presentation on TechCrunch.
Sequoia Venture Capital Warning to CEOs - Get more Business Plans
It's called "powerpoint presentation of doom"... This, after witnessing people at WebClub happily ignoring crisis and forecasting growth for www investment. I particularly love the stabbed pig image.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.