Cabral speaks quite honestly about his blogging experience. Main learning: be yourself not the star. I kindof feel this may have been better suited for a conference of web beginners.
Difference between the offline audience and online audience (not the same kind of love, mostly shit from online until you prove yourself)
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.