Vlad Petreanu, blogger and reporter for a local media group, talks about the "conflict" between bloggers and offline journalists. There is really no conflict, he says, because journalists are also considered to be the scum of the earth. Small nuance here: journalists may be deemed the scum of the earth BUT by their readers, not by their peers. This is the case with bloggers: they are dissed by their peers, the journalists.
Compares blogging with TV. Blog traffic is irrelevant compared to one rating point. BUT makes point about people reading several blogs a day: so 10k readers/blog x 100 blogs makes for a decent "readership" of blogs. So blogs are reevant.
Concept of "blog newsroom" - several bloggers producing one large online newspaper called the blogosphere and present in your feed reader
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.