The way I know I am an old person is by watching this video which features 4, supposedly, opera singers doing opera renditions of popular songs. But they are not fat, not sweating, not scary, not carrying scarves...they're actually pretty hot, and they are number 10 or close in the UK album chart.
somehow, however, this whole thing reeks of milli vanilli
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.