On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

10/03/2008

Webstock live 10

Workshop, new media vs old media. Main idea: newspapers will live. Websites keep reinventing themselves and this makes them more attractive.
"google journalism" - a term touched upon several times, refers probably to people posting crap to get indexed. According to a previous speaker, actually links and word of blog are not directly connected to number of posts.
Kapra questions the growth of offline media - based on coupons and awards not on relevant content. Raises the subject of "creating meaning" - quite questionable in itself, if you ask me, since there's plenty of blogs not really creating meaning.
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