This is the natural conclusion I have reached reading this and yesterday's print media. The reason being that a lot of newspapers prefer to give print space to a "very important" issue: is Liiceanu using too much cold cream? (for non-ROs, Liiceanu is a philosopher/writer/ public figure). The story is this: he has a new volume out where he writes about his morning routine and confesses he likes to use shower gel, creams and after shave.
THE HORROR!!! I mean, what? A MAN, A PHILOSOPHER uses cream? Unheard of.
So this is what Ro print media wants to write about, calls people up to ask them about and gives FULL pages to. And naturally I am not so much appalled by the news as I am confused by the very poignant dilemma of "should men use creams or not".
So I am making it my week's question, please reply in the sidebar
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.