communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
More IDs to be put to death
A while back I was complaining about the financial crisis killing off some really cool identities. Now, rumor has it that GM is planning to kill these three also...
no more cool Hummer design, gone the stately SAAB logo and bye bye to the lovely sounding Pontiac