communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Next year's great marketing ideas
will be presented at this year's Inspire. Inspire is an Evensys event, second edition and it features this neat mini event called Marketing Arena, where people in the world of marcomms come together with some futuristic ideas about what marketing trends might be in the coming year.
To my own distress :-) I will have to come up with a good idea this year and battle a bunch of famous people in advertising and planning. Last year's winner and her idea are presented here so you get a wiff of what MA is all about.
I might try to make this interactive and post some stuff here before actually coming up with the big secretive project so stay tuned :-)