communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Must see presentations
Interesting people make and say interesting things. So, no wonder you find gems of public speaking at a design conference. Watch Gladwell speak about Fleetwood Mac and several other people mix design concepts with communication and sociological projections at the AIGA Design Conference here.