communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Inspire - help out
Picking up the subject again because I am left with less than 10 days and I have to come up with a genius idea for next year.
So Inspire is a conference managed by Evensys and they have a Marketing Arena where smart people are expected to predict the smart idea of the future.
- kindle meets iPod
- reusable one-song mp3s with bluetooth devices all over the city
- public auctions for URLs
- the death of twitter by Facebook status
- the death of microblogging outside social platforms
any other ideas? However, I feel I may be missing the point - I am supposed to think up innovation in marketing. But since I think marketing should be about creating value as opposed to creating tactics, I am somewhat stuck ...
Okay, how about this, I propose a bargain, whoever comes up with a good suggestion for this Arena gets to come with me and present it :-)
photo via (thanks)