communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Marketing Arena UPDATE

So I think I may have a neat presentation if not the breakthrough I was hoping for. I was going to ask Ana to come and present with me but I have just checked and it seems that a similar idea was presented by Serban from Headz last year. So, Ana, you're up there with the best since you and Serban got to the same conclusion :-) but I don's think it's such a great idea to do a repeat (irrespective of how much I agree with the idea)
Also, Johnny, they have made bacon flavored chocolate (read it in the newspaper today) so I am guessing bacon icecream is just round the corner.
I will post the presentation tomorrow and I hope people will find it at least sensible
Wish me luck!

LATER: so I did not win (bohooo) but I had some fun and was not too upset the hole in the flag idea won :-)
here is my presentation and will come back with update later

Marketing Arena
View SlideShare presentation or Upload your own.


ana said...

:) thanks. I would have been in barcelona, but it nice to see that great people thing alike :p. here is one more topic (bonus for you) even if the "competition" ended: monobloging. I was going to wright a post about this and it is really happening. if you look at facebook statuses or on YM many people wright only one word, such as home / busy / sleepy / dizzy / reading / studying ... all emotional behaviour in one word. isn't one word enough to describe us ? :) have fun tommorow :) that's the most important thing. see ya! said...

A lot of interesting and useful on this site! Every day I go to him. Here's an example again, an excellent article