So I think I may have a neat presentation if not the breakthrough I was hoping for. I was going to ask Ana to come and present with me but I have just checked and it seems that a similar idea was presented by Serban from Headz last year. So, Ana, you're up there with the best since you and Serban got to the same conclusion :-) but I don's think it's such a great idea to do a repeat (irrespective of how much I agree with the idea)
Also, Johnny, they have made bacon flavored chocolate (read it in the newspaper today) so I am guessing bacon icecream is just round the corner.
I will post the presentation tomorrow and I hope people will find it at least sensible
Wish me luck!
LATER: so I did not win (bohooo) but I had some fun and was not too upset the hole in the flag idea won :-)
here is my presentation and will come back with update later
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.