communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Times are a'changing (?)

And high traffic websites in Romania too (?).
Two of th country's top websites have changed face. The new and the new (funny, no, how well they also use initials to brand themselves online because really no one says Gazeta Sporturilor website anymore) have been widely commented upon by the Internet community in Romania and they cannot agree if they are good or not.

I have had a brief look at them and one thing that I find striking is the apparent limited advertising space they seem to have allowed for in the design. I am naturally wondering if this can be easily changed from the programming or simply that, from now on, advertisers will have to think of more "special" projects than slapping on banners and waiting for click counts. I would like that ...

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