communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
ON Thursday I am giving a training on creative briefing at the IAA. Wish I could say come along but unfortunately it's already booked. I will try to get permission to post the presentation here and in the meantime [also if you plan to attend cos it's good basics] you might want to have a look here for the basics of briefs (IPA creative brief database, slim but still...)