I wrote some words for this and this [only Ro] and also today got interviewed for TVR 1 [or 2] about Valentine's Day. I think the video might be online soonish...oh, dear
LATER EDIT: here it is. You need to go to about minute 22 to see me in all my glory (hihihihi)...man I feel so silly
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.