Because my brain is dead here are some things other people have thought about or done which are great
The cool guys at teknision
Speaking of those in-flight instructions, there ARE ways to make them fun
the combined Bud men of genius
and the really not so great lookalike from Starbucks
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.