communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


About branded utility

I had some decent fun at DMF today where I spoke about the stuff in the ppt below and annoyed other people in the panel by taking pics.

pics featuring MPI's own Alexandra, Radu of Kinecto, Costin of IQAds and Doru Panaitescu.

We spoke about stuff that might happen (branded utility), how planning online is not at all different from offline, saw some cool case studies from Costin and a great demonstration from Doru on how online can create communities and awareness or at least buzz.

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