communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.



Today I learned that maybe this year is not really starting out right and that you simply cannot trust anyone. or maybe that I am naive and when I get passionate about something I forget to back-up against disappointment. But what is clear is that when you try to move beyond your regular 9 to 5 and make something happen, you cannot trust anyone. And that makes me sad. Today is just a sad sad day and I am starting to loose faith in more than this industry.

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