Doug Busk, VP of Industry Relations, SinglePoint: “There’s rich multi media options, full streaming video. There’s in-game ad options, there’s SMS, because its ubiquitous, but in an era of experimentation it takes a consultative approach to find what mechanism is appropriate for your target” at the OMMA Mobile Conference
Somehow, seeing how people react to videos on small screens I have my doubts about this. Anyway, have a read of the conference blog here and tell me if you don't feel like they have no idea what to do.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.