communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Brand universe

this is why I think men and rugby are just great. Also why I like adidas :-)

LATER UPDATE: The Six Nations cup is on right now! Oh joy!


Radu said...

I think you mean the coolest ad in sports history:
It's really remarcable how they blended the maori tradition, the gentlemen's sport and one of the great brands in the last 20 years.
Have you ever seen a goose bumpish-er ad? :D

Bogdana said...

yeap, that's what i mean. And I also dig the lyrics and what they convey

Ringa pakia
Uma tiraha
Turi whatia
Hope whai ake
Waewae takahia kia kino

English Translation:
Slap the hands against the thighs
Puff out the chest
Bend the knees
Let the hip follow
Stamp the feet as hard as you can.

Ka Mate! Ka Mate!
Ka Ora! Ka Ora!
Tenei te ta ngata puhuru huru
Nana nei i tiki mai
Whakawhiti te ra
A upane ka upane!
A upane kaupane whiti te ra!

English Translation:
It is death! It is death!
It is life! It is life!
This is the hairy person
Who caused the sun to shine
Keep abreast! Keep abreast
The rank! Hold fast!
Into the sun that shines!

theo said...

yep, just that the all blacks aren't in the 6 nations tournament... go toughies!