One local TV station and one local research company have asked regular Romanians about the financial crisis. Result? After five months of everyone screaming their gutts out about the crisis, only 40% of Romanians are truly concerned and plan to reduce expenses. What is most striking is that only 7% are considering working more (!!!!!!).
I mean, really...I am speechless.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.