This year the APG in Romania is planning to put forward an interesting document to help the advertising industry with reviewing efficiency. This document, which is the brain child of Stefan Stroe and will be written in cooperation with a number of APG members, is a "how to" for the Effie competition happening every year in the ad industry. The work is aimed at unveiling the most common "tricks" in writing a brief and enabling both writers of briefs and judges of briefs to get a better idea of what a correct and persuasive brief is.
The first draft of the document is being finished this weekend and there will be a public workgroup in the coming two weeks to get input from any planner or person involved with brief writing interested in joining. I will come back with details about this soon.
APG is also planning to put together the first Romanian Battle of Big Thinking so anyone interested n helping with that is welcome to pitch in ideas.
Finally, we are looking for some smart and savvy student of communications to help us out with logistics and keeping on schedule. We cannot really pay anything at this point but you will get to hang out with planners, plan meetings, contribute to texts and manage a website - which all are good things to have in your resume.
For interested parties you know the e-mail ...
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.