Be prepared for this
“Have you ever met people who work in advertising? They are mostly good people, overworked, but entirely separated from reality. If they saw the negative comments here they'd laugh at us and say that we "just don't get it". They come up with the clumsiest of ideas and shower accolades of "brilliance" upon each other when in truth most is rubbish”
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.