communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Good documentay

This is particularly poignant because a) the towers are not there anymore and b) at some point he refers to falling from the wire as "the most beautiful way to die" and that instantly brings to mind the image of the "falling man" from the 09/11 crashes. It's an interesting way to see meaning rewritten by actual events.

1 comment:

Anonymous said...

No other form of advertising comes close to capturing the attention of your audience than a low flying airplane towing a large aerial banner