communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


DADA experiment

I am developping an uncanny fascination for Facebook. Not because I like it but because I don't understand what it's exotic attraction is. So tonight I did an experiment based on my belief that creation on the web should be meaning-generating. I read though tens of pages of Facebook updates to see what I might get from that. These are some of the random thoughts I had:
- penguins are funny but currently people seem to get a baroque infatuation with vampyres and this may signal that we have reached the end of a cultural cycle (no, unless you took Medieval lit you will not know what this means)
- the weather is not a substitute for awkward moments, it's a justified topic
- people are lonely
- people who get interaction offline are really in no way excused from seeking interaction online
- a lot of what we do online is driven by the desire to be someone else
- love and sex are still the hottest topics
- pictures are not special even when photshopped
- the only useful app is the Bday calendar
- dogs are good, cats are lazy, birds are outdated and carry diseases
- Jay-z is a God
- there are more stories in the world than there is knowledge and maybe that is why we have more telenovellas than good documentaries
- eating is another big passtime (corollary: no wonder, this is a country where urban spaces are designed to prevent anything but parking)
- people like to be weird in order to attract attention
- social network updates turn everyone into a Paolo Cohelo lookalike - meaning we're all two bit philosophers


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