PSFK has a great article on how some smarter companies deal with the financial crisis, including some examples like this one
"Hyundai: Assurance: Instead of simply discounting its already economical line of vehicles, Hyundai is addressing consumer fears with an innovative return policy: Hyundai Assurance. Those who finance or lease a new Hyundai can return the car for no additional charge if they lose their job within a year of purchase. The incentive has helped Hyundai distance itself from America’s Big Three automakers and increase sales 14%, nearly doubling its Instead of simply discounting its already economical line of vehicles, Hyundai is addressing consumer fears."
Download all the report here. I am considering some ideas of my own and would like to ask if anyone was interested in thinking up some stuff like the solution above. If you are e-mail me and maybe we can come up with a small document to share with the industry ...
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.