communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.



For some time now I have been writing strategy editorials for and promising to translate them for the blog. Obviously, I have not had the time so I am simply posting them here with links so you know what I have been thinking about.
1. Bucharest makes us pay a heavy toll, in that it puts us in a mindset where we seem to think that only what happens here is relevant
2. The crisis has been sucking the very creativity out of communications and somehow we are missing out on the opportunity to tell stories.
3. How online may be more effective in doing some things, but it will never beat TV in doing others.
4. Measuring efficiency online and how we need to go beyond CTR and clicks and become involved with engagement and affinity measurements
5. How new planners have to switch quickly from a "boom" frame of mind to a "moderate" frame of mind.


Sebastiano said...

Off-topic: Nu ti-a prea inteles Griffiths intrebarea, m? (Care este prima propoziĊ£ie din “the best book about planning”?)

Bogdana Butnar said...

nu prea...mai ales ca il intrebasem stiind ca el se pusese pe scris asa ceva :-)