communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Learn digital

You can by attending this seminar which is taught and promoted by one of the good people in the industry. I have had a quick run through the topics and the presentation and I can tell you that it answers some basic questions - without wich you cannot live online - but also goes into some of the more advanced issues in order to not only clarify but inspire.

The description below:
"situatia pietei de advertising online in Romania, mecanismele acesteia si tendintele pentru urmatorii ani
- tipuri de campanii, tipuri de formate de publicitate online si exemple concrete de sincronizare a acestora
- tehnici de mediaplanning online (optimizari pre, in timpul si post campanie)
- tehnici avansate de analiza si optimizare (cum sa cresti rata de click fara a schimba bannerul etc)
- introducere in tehnologiile de adserving, prezentare, utilizarea eficienta a facilitatilor pentru optimizarea campaniilor
- folosirea corecta a microsite-urilor, proiectelor Beyond-the-Banner, a publicitatii contextuale, a marketingului viral, a campaniilor cross-media etc"

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