communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


First day with MINI

Just a quick observation about driving a Mini (cream colored BTW): it is an all round girlie car (soooo, different from the C30) which makes you want to buy new, very pretty shoes AND it has the horse power and thrust of a man's race car. So basically first drive with Mini I went to the mall and bought 4 (!!!!!!!) new pairs of shoes and then proudly pushed on the gas pedal to her the engine roar (I think this is what they say). First experience: not bad.

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