communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Weekend shorts

Bunch of personal stuff avalanching right now so very little time to write although a lot of stuff to write about. Some shorts:

- for all those who attended IF 2008 and would like Dom o'Brien's presentation you can download it here
- more work from Glue London in case you liked the case studies here, here and here
- if all goes well the brand management training I was telling you about should happen on the 27th of June at the WTC Bucharest
- Ed Cotton's presentation available soon from Manafu
- in case you are lacking some good ideas you might want to check out the Idea Forum blog where entries for the "What IF?" competition have been posted. Some of them are interesting

Also what caught my eye this week:
- MediaDirection loses an important person [most rumors in the industry say creating GMP Media might be the next project for Varabiescu :-)]
- Brand Motion is the second attempt to externalize planning on the Romanian market (Tempo Advertising's newly launched brand management company has planning among its chief offerings]
- AdMarket study creates yet another little storm in the advertising industry with smaller agencies feeling left out

Thought of the week: the ad industry seems to be about anything other than making good advertising

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