I love this video of Stiller making a VIRAL. Watch and learn :-)
[as an aside, if ever made to choose between Bale and RDJ I think I would go for Bale. But it took a whole weekend of thinking to get to this conclusion...]
Also, this video was made for the 2008 MTV Movie Awards.
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.