communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Paper books will not die
A very interesting article about book publishing here discussing ways in which print can be kept alive. The suggestion is very much what might work also for movies: simply place cheap electronic versions on Kindle or such devices and print hardbacks for the real fans who MUST have the paper version. I think it's smart