On comms design

communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.

6/05/2008

Euro 2008 is upon us

I hate football but I must appreciate the commitment of Toyota in supporting the French team. I wonder if, given this video, Toyota risks some major damage if the French kick our butt



Thanks Mihnea
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