communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Serban Alexandrescu's IF08 presentation

Viewable above, can be downloaded from here and deserves serious consideration which shall be paid to it subsequently [i.e when life stops happening :)]

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