communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.
Learning about brands
I have always felt there are so many aspects to brand building that planning simply does not cover because we work in advertising agencies which just do advertising. That is why I was happy to join with the cool people at Grapefruit to put together a training module on brand building.
Dialoguri despre brand is a full day tutorial run by myself and Stefan Liute which covers a lot about branding, marketing comms, employer brand, brand online and effectively works as an intensive training for brand management. It is targeted mainly at brand managers or marcomms specialists and involves a lot of case studies and exercises.
Full details here and the first session is on the 27th so I will keep you posted on how it went.