communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


About electoral campaigns

Some people at Cotidianul asked me what I thought about the latest electoral campaign and I gave them some answers together with Serban Alexandrescu, Raluca Feher, Bogdan Naumovici and Felix Tataru. Also some politicians replied and you can find all the answers here.

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